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JOURNAL

Her Kind: PIO winter campaign

    ... A Story Inspired by a poem



    Mystery, folklore, light. PIO's new winter campaign has been brought to life by the photographer Rocío Benavides and documented by the multitasking filmmaker Vegas.


    hand knitted hats
    off-white and black Nico hats

    hand knitted from 100% wool hats
    off-white and black Nico hats

    Nature is Benavides's ultimate source of inspiration. She has countless obsessions, particularly regarding trees and the way light changes from one moment to the next, water reflections, and man-made structures in nature. All of these elements play a crucial role in every photoshoot she plans.

    Deeply inspired by Anne Sexton poem “Her Kind” and folk stories of the Pyrenees, which revolve around water women, witches, spirits that roam the land and coexist with the living, Rocío tells us a fashion story of mystery, folklore, and light while the muses wander through nature.



    hand knit hat and top from silk and baby alpaca yarns
    Esther black hat & Lana Top


    hand knit hat and hooded scarf from 100% merino wool
    Lana hat & Lucian hooded scarf

    chunky hand knit snood and cape with hood
    Lola Snood & Babi Hood Capelet

    Meet The Photographer:



    Born in El Salvador and based in Madrid, Rocío Benavides is a fashion and product photographer who received her formal training at the EFTI academy in Madrid.


    With a background in journalism and classical music *she plays the violin, to be more specific!* She translates all her artistry and discipline into her work.


    She has dedicated herself to fashion and product photography since 2020.









    model wearing Velvet bucket hat and hand knit long scarf
    Lio Bucket Hat & Pio Slim Scarf

    Meet The Filmmaker:


    Diego, A.K.A. Vegas, is a multitasking, creative soul—a filmmaker and music producer born and based in Madrid. Although most of his career has been in the cinema industry, music and fashion have played a significant role in his journey.


    When we asked Vegas to produce a fashion film for PIO's new campaign, he immediately started brainstorming about beats and images. He created an audiovisual piece that would establish a harmonious, slightly dark, and casual atmosphere, aiming to evoke a sense of contrast and duality for the viewer.




    The Team:


    Odile & Odette

      ...A Swan Story

      hand knitted cowl capelet 100% wool
      off-white Coronation capelet

      hand knitted capelet 100% wool
      black Coronation capelet

      To showcase our knitwear collection inspired by the Swan Lake Ballet, we teamed up with photographer Liliana Osorio to construct a beautiful and poetic story about the inner conflict among the two sides within oneself: the battle between light and shadow, and how we tirelessly try to prevail one voice over the other, forgetting that without the shadow there is no light.

      This story talks about seduction, the risk of falling into temptation and the internal strength we need to have to close one cycle and start a new one.


      hand knitted vest 100% wool and silk ties
      black Swan top

      hand knitted bonnet hat 100% wool
      black Astro Twist hat

      hand knitted bonnet hat 100% wool
      off-white Astro Twist hat

      chunky oversized sweater hand knitted 100% wool
      Odette super sweater

      chunky oversized sweater hand knitted 100% wool
      Odile super sweater


      fashion editorial photography
      www.lilianaosoriostudio.com

      Meet the photographer & art director:

      Formerly trained as an architect with a master’s degree in Fashion photography, Venezuelan and Madrid-based photographer Liliana Osorio had her photographs published in digital and printed magazines in the United Kingdom, Germany, Italy and North America, among others.

      She has worked with many commercial brands and fashion designers, but her main focus is Portrait Editorial and StillLife photography. Architectural codes are constantly present in her work, given her background as an architect and her experience in this area.

      In her own words: the most relevant characteristic of my photography is working with natural light. I am interested in building a visual narrative style that is clean, sober and where attention is in the details, which is undoubtedly my priority.




      The Team:



      VISIT OUR STORE TO EXPLORE THE COLLECTION & FOLLOW US AT @PIO.RIOBRANCO

















      Love is in the air!

        As the air is still very cold, let's warm up with a cosy spiked drink.

        Here we share Sandra Mendes's hot cocktail created especially for us to drink this V-day and keep our hearts hot and pumping...


        HOT G&TEA:

        • 50ml Gin (we used 58Gin's English Berry)

        • 25ml Ginger Syrup

        • 100ml hibiscus & cinnamon infusion

        • 100ml fresh raspberry juice

        GLASSWARE:

        • Mug

        GARNISHING:

        • 1cinnamon stick

        • Mixed berries skewer


        Valentine's day cocktail and Pablo hand knitted beret
        Pablo Beret + Hot G&Tea

        METHOD:

        *GINGER SYRUP:

        • 1cup water

        • 1cup sugar

        • 1cup of fresh ginger peeled and finely chopped

        Bring to the boil, then reduce heat and simmer until the sugar is completely dissolved, string all the time (5/8min). Strain and set aside.

        You can make several drinks with this syrups.


        *HIBISCUS & CINNAMON INFISON:

        (for one drink)

        • 1tbs dried hibiscus flowers

        • 110ml water

        • 1 small cinnamon stick

        Bring to boil, when starts boiling, switch off the heat and cover. Let the infusion steep for 15-20min.

        Strain and set aside.


        *RASPBERRY JUICE:

        • Fresh raspberries

        Blend enough raspberries to make 100ml of juice. Strain and reserve 100ml

        Don't add sugar or water.


        Self love day. Hand knitted Pablo beret
        Pablo beret

        MIXING:


        *Simmer: 100ml of raspberry juice + 100ml of hibiscus infusion + 25ml of ginger syrup


        *In a pre-heated mug add 50ml of Gin and the hot juices on top.


        *Stir gently. Garnish with cinnamon stick and mixed berries skewer.



        Valentine's Day Hot Raspberry and Gin Cocktail
        Hot G&Tea by Sandra Mendes

        @smdrinks by Sandra Mendes

        Sandra Mendes is a Rio de Janeiro based mixologist and bartender known for her line of charming and delicious bottled cocktails named SMDRINKS.

        In order to create the next great cocktail, she applies botanicals knowledge in developing her line of cocktail mixers. She believes in Brazilian cocktail and drinks created not only for entertainment but drinks for healing.



        Model: Vera Gottert

        Photographer: Ginebra Cañas

        Recipe: Sandra Mendes

        Vera wears: Black Pablo Beret from PIO.


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