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JOURNAL

Her Kind: PIO winter campaign

    ... A Story Inspired by a poem



    Mystery, folklore, light. PIO's new winter campaign has been brought to life by the photographer Rocío Benavides and documented by the multitasking filmmaker Vegas.


    hand knitted hats
    off-white and black Nico hats

    hand knitted from 100% wool hats
    off-white and black Nico hats

    Nature is Benavides's ultimate source of inspiration. She has countless obsessions, particularly regarding trees and the way light changes from one moment to the next, water reflections, and man-made structures in nature. All of these elements play a crucial role in every photoshoot she plans.

    Deeply inspired by Anne Sexton poem “Her Kind” and folk stories of the Pyrenees, which revolve around water women, witches, spirits that roam the land and coexist with the living, Rocío tells us a fashion story of mystery, folklore, and light while the muses wander through nature.



    hand knit hat and top from silk and baby alpaca yarns
    Esther black hat & Lana Top


    hand knit hat and hooded scarf from 100% merino wool
    Lana hat & Lucian hooded scarf

    chunky hand knit snood and cape with hood
    Lola Snood & Babi Hood Capelet

    Meet The Photographer:



    Born in El Salvador and based in Madrid, Rocío Benavides is a fashion and product photographer who received her formal training at the EFTI academy in Madrid.


    With a background in journalism and classical music *she plays the violin, to be more specific!* She translates all her artistry and discipline into her work.


    She has dedicated herself to fashion and product photography since 2020.









    model wearing Velvet bucket hat and hand knit long scarf
    Lio Bucket Hat & Pio Slim Scarf

    Meet The Filmmaker:


    Diego, A.K.A. Vegas, is a multitasking, creative soul—a filmmaker and music producer born and based in Madrid. Although most of his career has been in the cinema industry, music and fashion have played a significant role in his journey.


    When we asked Vegas to produce a fashion film for PIO's new campaign, he immediately started brainstorming about beats and images. He created an audiovisual piece that would establish a harmonious, slightly dark, and casual atmosphere, aiming to evoke a sense of contrast and duality for the viewer.




    The Team:


    Fresh & Fruity, With a Hint of Tropicalia

      Embrace balmy summer evenings with a jug of our Tilda’s Punch, a fruity and fresh drink to cool down at the end of a hot day. Created by PIO to celebrate our Resort Drops.


      a tote bag and a summer drink
      MAYA Tote bag + Tilda's Punch

      TILDA’S PUNCH:

      • 1 mango sliced

      • 2 oranges

      • 2 limes

      • 1 large bunch of fresh basil

      • 1 handful of fresh raspberries

      • 2 tbs muscovado sugar

      • 1 bottle of Cria Cuervos’ Matilda Frizzante

      • 100 ml Cachaça Ypioca Prata


      summer drink ingredients
      Fresh & Fruity, With a Hint of Tropicalia

      GLASSWARE:

      • Jug

      • Highball glass

      GARNISHING:

      • 1 small bunch of fresh basil

      • raspberries

      • Mango slice

      METHOD:

      • Slice the mango.

      • Slice one orange and one lime.

      • Put the mango, lime sliced, orange sliced, raspberries, some basil leaves and muscovado sugar into a jug.



      • Add the juice of one lime and the juice of one orange.

      • Slightly squash the fruits with a wooden spoon to break it down and release the flavours.

      • Add the Ypioca Cachaça and stir. Allow to sit for 5 minutes.



      • Add the rest of the Basil.

      • Fill the jug with cubed ice and top up with Matilda Frizzante.


      adding basil in a summer drink
      Fresh basil + Cubed ice
      adding sparkling wine to a summer drink
      Top Up with Matilda Frizzante

      • Fill the glasses with ice and pour in the cocktail.

      • Garnish with some raspberries, mango slice and fresh basil and straw and serve.


      Stripped black and white tote bag and a summer drink
      MAYA Tote bag + Tilda's Punch

      Drink Recipe: Pio

      MAYA Tote bag: Handcrafted by Pio

      Visit our STORE to see much more!

      Archetypus

        ...A Dialogue Between Fashion And Architecture by Blanca Buisan & Pablitius

        Featured in Calle 52 Magazine




        About ARCHETYPUS, In Their Own Words:


        This editorial aims to concisely showcase the architecture, textures, and light of some buildings in Madrid in harmony with fashion. While seemingly unrelated, architecture and fashion are visual languages with parallel elements like light, form, and colour to address human needs. Both are vehicles helping people move within society and inhabit it comfortably and appropriately for the times. We have chosen a building in Moncloa's neighbourhood in Madrid, simple yet elegant and versatile, similar to the designs of the brand Pio Rio Branco, which has a timeless and genderless touch. Fashion, like architecture, is moving closer to these parameters.













        CREDITS:



        We are so thrilled to be Featured in CALLE 52 MAGAZINE

        A BIG THANK YOU TO ALL INVOLVED IN THE EDITORIAL



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